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2025 CNIP Expansion – WIC, WIC Farmers’ Market Nutrition Program and Senior Farmers’ Market Nutrition Program

CA Department of Food and Agriculture · 82001

Eligibility details

Eligibility is limited to the following entities or combination of eligible entities: (a) Certified Farmers’ Markets authorized to accept WIC, WIC FMNP and/or SFMNP benefits (b) Non-profit organizations that are applying to work with Certified Farmers’ Markets accepting WIC, WIC FMNP and/or SFMNP benefits

Matching funds & resources

Source matching-funds field: Not Required.

Matching funds and leveraged resources are different requirements. Read the description and reviewed rules below before determining resource commitments.

About this opportunity

For the 2025 CNIP Expansion – WIC, WIC FMNP and SFMNP, CDFA is seeking project proposals from qualified entities to support nutrition incentive shoppers and/or to distribute nutrition incentives to shoppers using a) WIC fruit and vegetable benefits, b) WIC FMNP, and/or c) SFMNP benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets. Qualified shoppers should be able to receive the incentive at the time of purchase. Projects that reach low-access areas and low-income populations, particularly communities where a large proportion of the population is eligible for nutrition benefits (such as CalFresh, WIC, SFMNP) and experiences high rates of diet-related diseases, will be prioritized.

Funding geography: Applicants live or do business in California

Funding instrument: Grant. Issuing jurisdiction: California. This is not a geographic eligibility determination.