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2026 CNIP Expansion – WIC, WIC Farmers’ Market Nutrition Program and Senior Farmers’ Market Nutrition Program

CA Department of Food and Agriculture · 150192

Eligibility details

Eligibility is limited to the following entities or combination of eligible entities: (a) Certified Farmers’ Markets authorized to accept WIC, WIC FMNP and/or SFMNP benefits(b) Non-profit organizations that are applying to work with Certified Farmers’ Marketsaccepting WIC, WIC FMNP and/or SFMNP benefits

Matching funds & resources

Source matching-funds field: Not Required. Not a requirement, but applicants are encouraged to demonstrate cost sharing. Cost sharing will be considered during the technical review process. Cost sharing may take the form of cash, materials, or in-kind support (e.g. staff time, rental space). Cost sharing may be from the applicant or third-party partners. Costs incurred prior to the start of this project or unrelated to the proposed project will not be considered.

Matching funds and leveraged resources are different requirements. Read the description and reviewed rules below before determining resource commitments.

About this opportunity

For the 2026 CNIP Expansion – WIC, WIC FMNP and SFMNP, CDFA is seeking project proposalsfrom qualified entities to support nutrition incentive shoppers and/or to distribute nutritionincentives to shoppers using a) WIC fruit and vegetable benefits (also known as Cash ValueBenefits or CVB), b) WIC FMNP, and/or c) SFMNP benefits to purchase California-grown freshfruits and vegetables at authorized Certified Farmers’ Markets. As of 2025, WIC, WIC FMNP andSenior FMNP benefits are distributed electronically to participating shoppers. WIC FMNPshoppers and SFMNP shoppers will also receive CNIP incentives directly on their cards.Applicants can propose projects that offer additional nutrition incentives and accompanyingsupport (Track 1) or projects that focus solely on outreach, support, and technical assistance forshoppers, vendors, and market managers (Track 2).

Funding geography: Applicants live or do business in California

Funding instrument: Grant. Issuing jurisdiction: California. This is not a geographic eligibility determination.